Joel Epstein has always been interested in giving back to the community, regardless of what business he was running. From his early days in the restaurant business to his days as a top producing mortgage consultant, Joel was determined to look for ways to help others.

His newest venture into publishing and writing has brought a unique opportunity to give back to a number of non-profit organizations supported by millions of people. His new campaign, "Every Dollar Makes Sense," is about giving people a chance to donate money to their favorite non-profit just by purchasing something they already planned to. Here's how it works... and it's simple.

Purchase a product from the Friction Factor website, and Joel will personally donate $1 from each sale to the non-profit group of your choice. At the end of the checkout process, you will be able to pick a non-profit from a drop down menu. If your favorite non-profit isn’t on the list, email us and we’ll add it. Click on your non-profit and an email will be sent to you confirming the donation has been made. That's it. Just by purchasing something you'd already planned to, you and Joel are helping out a great cause. To get started, just click on Books and Products on the left side of the page.

If you'd like your favorite non-profit added to our list, email us.